Crypto.com signs five-year deal with AFL. The world’s largest cryptocurrency exchange by trading volume. Already, it has partnered with a number of sporting organizations. And it hopes to continue this collaboration in 2022. It has been claimed that the Australian Football League (AFL). Has entered into a five-year relationship with bitcoin exchange cryptocurrency.com. Which is based in New Zealand. This year marks the first time that the cryptocurrency exchange. Will serve as a sponsor of the Toyota AFL Premiership Season. As well as the NAB AFL Women’s tournaments in Australia.
Crypto.com has been recognized as the Official Cryptocurrency Exchange. And Official Cryptocurrency Trading Platform of the Australian Football League. As well as the Australian Football League Women, according to a press release. That made accessible to FXEMPIRE and obtained by FXEMPIRE.
Apart from that, the cryptocurrency exchange will serve. As the official naming rights partner of the ‘Crypto.com AFL Score Review’. Which will be televised live during all Toyota AFL Premiership Season. And Final Series games throughout the season.
With the signing of this agreement, Crypto.com will become the first Australian sports league. With which it has partnered, and the AFLW will become. The first premier women’s sports competition. By which Crypto.com has collaborated anywhere in the globe. As a result of this arrangement.
According to Gillon McLachlan, chief executive of the Australian Football League. The agreement signals the beginning of a “exciting new chapter in the history of Australian Football.” “The cryptocurrency and blockchain technology industries are vibrant and on the increase. And the Australian Football League is thrilled to work with Crypto.com. In order to be at the forefront of the sector’s growth in Australia,” he continued.
Kris Marszalek, CEO of Crypto.com
Cryto.com Found Crypto.com Co-Founder and CEO Kris Marszalek. Claimed the new partnership will help grow the bitcoin business.
Moreover, Australia is a significant market and leader in bitcoin adoption. Contributing to our rapid global expansion of over 10 million users. The AFL and AFLW are ideal venues to also connect with Australian sports and culture. A rich history that draws Australians together. In a way also that we truly inspired by. It is also by far the most popular spectator sport in the country. Kris Marszalek.
Crypto.com Signs Partners with Sports Organizations
The firm claims that Crypto.com is one of the cryptocurrency exchanges. That has gained a substantial level of popularity in the sports industry. Notably in the United States, as a result of its efforts. A women’s soccer team sponsored for the first time on December 21 by Crypto.com. In partnership with Angel City FC, marking also the first time that such a sponsorship had taken place.
As part of its effort to promote also awareness of its brand. Bitcoin exchange Bitfinex booked advertising time during the Super Bowl. Which took place two days later.
According to the Crypto.com website, a variety of organizations, including Formula 1. The Ultimate Fighting Championship, the Paris Saint-Germain Football Club. And the Philadelphia 76ers (of the National Basketball Association). Have established relationships with the cryptocurrency exchange Crypto.com in recent months.
In addition to the NHL’s Montreal Canadiens, the esports clubs Fnatic and Lega Serie A. And Twitch Rivals, the rebranding of Staples Center to Crypto.com Arena. Which also owned and run by AEG and managed by a consortium of private equity investors. Are also some significant sports names in the United States (private equity firms).