Crypto.com will run a super bowl spot amid marketing blitz. Crypto.com, a cryptocurrency platform based in Singapore. Will show its first Super Bowl commercial in February as part of its efforts. To establish itself as a household name, according to the company.
It is the latest in a series of initiatives taken by Crypto.com to position itself. As a well-known brand in the cryptocurrency space. The Crypto.com Arena in Los Angeles will open its doors on Saturday. After the company agreed to spend $700 million for the naming rights to the Staples Center in the city. The transaction, which was announced last month and would be in effect for 20 years. Will be in effect for 20 years. In a press release issued on Tuesday, the company stated that it will sponsor the Angel City Football Club. A women’s soccer team based in Los Angeles. The corporation also engaged actor Matt Damon to appear in a commercial that was broadcast in October.
The Crypto.com, a company that has been in business for five years. Will have advertising during NBC’s Super Bowl broadcast on February 13. Aside from Rakuten Rewards, other advertisers in the show. Include sports betting operator DraftKings Inc., avocado importer Avocados From Mexico. And the tax preparation software TurboTax from Intuit Inc.
Also making its debut promotional appearance in the game is the cryptocurrency exchange FTX. Which has made substantial financial expenditures in naming rights and advertising campaigns of its own.
At least $6.5 million is being sought for 30 seconds of commercial time during the game. By NBCUniversal, a branch of Comcast Corporation. This represents a significant increase over the $5.5 million sought. With CBS for the game’s telecast in 2021.
Crypto.com’s high-profile moves
According to Steven Kalifowitz, the company’s chief marketing officer. Crypto.com’s strategy has focused on establishing that its products. Can relied upon to provide value to customers. As well as demonstrating that it is neither a passing fad or a fleeting phenomenon.
When it comes to bitcoin, according to Mr. Kalifowitz, many people believe it is a trend. Just as many people believed the internet was a faddish idea. When it was first established, according to him. “In fact, cryptocurrency serves as a fundamental building component for a new. More secure internet,” according to the author. In addition, he noted that the firm’s broad marketing endeavors. Which include Formula One motor racing, the Ultimate Fighting Championship. And professional basketball, are all targeted. At reaching a wide range of demographic groups, according to the corporation and Crypto.com will run.
In the words of the author, “Cryptocurrency is genuinely for everyone…” Mr. Kalifowitz was the one who took the initiative and spoke on his own behalf. “Sporting different activities simply allows me to interact with individuals. At whatever stage of their lives they find themselves to be at. With this year’s Super Bowl, which represents the peak of mass media extravaganza. We’ve gone another step in the right direction.”
Crypto.com Earlier this year, Chief Executive Kris Marszalek stated in an interview with The Wall Street Journal. That the company’s founders plan to make it one of the top 20 worldwide consumer brands. Within three to five years, competing against companies such as Nike Inc. and Apple Inc.